In an apparent bid to take on Google-owned YouTube, Facebook has rolled out ‘Watch’ — a redesigned video platform for
creators and publishers.
The social media giant last year launched ‘Video’ tab in the US which offered a predictable place to find videos on Facebook.
“Now we want to make it even easier to catch up with shows you love. We’re introducing ‘Watch’, a new platform for shows on
Facebook. ‘Watch’ will be available on mobile, on desktop and laptop and in our TV apps,”
Daniel Danker, Director of Product at
Facebook wrote in a blog post on Wednesday.
Shows are made up of episodes — live or recorded — and follow a theme or storyline.
“To help you keep up with the shows you follow, Watch has a ‘Watchlist’ so you never miss out on the latest episodes,”
The shows available include “Nas Daily”, “Gabby Bernstein” and “Kitchen Little”.
“Nas Daily” publishes a daily show where he makes videos together with his fans from around the world.
Gabby Bernstein, a New York Times bestselling author, uses a combination of recorded and live episodes to connect with her
fans and answer questions in real time.
Tastemade’s “Kitchen Little” is a funny show about kids who watch a how-to video of a recipe, then instruct professional chefs
on how to make it.
Facebook has also signed a deal with Major League Baseball to broadcast one live game per week.
“To help inspire creators and seed the ecosystem, we’ve also funded some shows that are examples of community-oriented and
episodic video series,”“We’ll be introducing ‘Watch’ to a limited group of people in the US and plan to bring the experience to more people soon,”
